So you've published a book. Now they tell you that you need a blog, a Twitter account, a Facebook page, and any number of other things, up to and including a kitchen sink and a pony. You’ve probably read a little on how to get started in online marketing. You may even have everything set up already, and you’re wondering why your promotions are drawing fewer sales than if ySo you've published a book. Now they tell you that you need a blog, a Twitter account, a Facebook page, and any number of other things, up to and including a kitchen sink and a pony. You’ve probably read a little on how to get started in online marketing. You may even have everything set up already, and you’re wondering why your promotions are drawing fewer sales than if you stood outside in a chicken suit and held up a big sign saying ‘BUY MY BOOK!’ Well, you can put off buying that feathery costume for a little while longer. The Author’s Marketing Handbook has the info that every puzzled first-time writer needs to figure out the whys and hows of using the Internet to sell their book. It gives a broad overview of what to do about an author website, how to start blogging (and what you should be blogging about to attract readers), how to handle SEO, DRM, and other three letter acronyms, and what you should be talking about on social media. The Author's Marketing Handbook doesn't tell you exactly what to do - it shows you how to figure out what will work for you and your book, and help you get started on the right path to successful marketing in the future....
|Title||:||The Author's Marketing Handbook|
|Format Type||:||Kindle Edition|
|Number of Pages||:||138 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
The Author's Marketing Handbook Reviews
Those old enough to remember the late Victor Kiam will recall his TV ad and catchline about Remington "I liked it so much, I bought the company." Well I haven't bought Claire Ryan's company but I did buy her book and once I'd read it I hired her to help me.So there. Full disclosure. I didn't know the author before I bought this book, but I do know her now and I like what she does.The Author's Marketing Handbook is not for you if you fall into any of these categories:Lazy dreamersThose in search of a shortcut to the top of the bestseller listSeekers of assurance that everything in self-publishing is pretty easy reallyThe book is for you if you are willing to work really hard to put Claire's principles into practise.Claire is upfront from the start; she will tell you what to do to help get your book an audience, and she tells you that in a simple, straightforward manner with as few technical terms as possible. Also, admirably, in my view, she does not use the book to try and sell her services. In fact she even includes an HTML primer and quite specific instructions on how to do everything yourself.I found that much of the 'techy' stuff I could do and indeed had done before I bought the book:I had my blog, website and twitter account: they weren't linked directly to my writing but had a reasonable following - 1550 Twitter followers: 3.5k blog hits on my busiest day . . . I'm telling you this because even if you're communicating pretty well already, and you're fairly savvy on the tech front, the essence of Claire's book is about harnessing those skills for use in ebook marketing.If you are not tech-minded, this book will walk you through what you need to do. If you are technically minded, you still need the marketing nous.What you will definitely need to make the best of this book (and any other publication like it) is time and dedication. Claire shows you how to set up all the tools - you need to deploy them and you need to do so consistently with Claire's advice on content and target markets always in your mind.The book is well written and easy to follow. Claire uses the generic "Author Extraordinaire" to address you at times and I found this a wee bit wearing toward the end. But that's a subjective comment - some might well relish that AE honorific!In summary, If you dislike straight-talking and hard work, buy another book. If you're happy to dig in and persevere, you'll be glad to have Claire's book by your side as you work toward making yours a success.As a side-note: Claire set up our website and is proofing all our books (I'm a co-author). She's also offering us nuggets of marketing advice. She tells you what you need to hear, not what you want to hear - a pretty rare thing in the publishing business, and very valuable imo.The first book Claire worked on with us, Warned Off, got its first review within 10 days of publication (5 star, happily, on Amazon.com). If you want to see a sample of her website input check http://pitmacbooks.com.Thanks for reading this far and good luck with your writing career.Joe
This book has some pretty good advice to keep in your brain, even if you don't remember it all in detail after you've read it. It's still stored somewhere in your mind and it's quite valuable. Best of all the writer doesn't waste our time with fancy vocabulary and penmanship to show off her writing style, gives it to us straight and throws in a few examples. I love this book because I felt like I was being taught by a close friend, not an academy award [insert something here] person who tries to sound educated and professional by talking like an alien. Best of all, it's free! You have no reason NOT to buy this book.
A wonderful guide with plenty of useful tips and solid information about book marketing. The content was sincere and informative.From blogging to building your own website and participating in social media, this book provided practical step-by-step tutorials which could ease a self-published author's nerves and boost the author's confidence. Follow the advice from this book, you can avoid lots of possible mistakes when you start your own book marketing campaign. A must-read for anyone who's interested in today's book marketing and other related technology.
I'd recommend this to any and all wannabe Authors out there. Claire doesn't pull any punches though so if you want to hear about how being a writer and marketing your masterpiece is easy, and all you need to is sit back and watch the money roll in, this is probably not the book for you. If however, you want some straight talking sensible advice then check it out, you won’t regret it.
Recommended for self-published authors who want help with digital marketing. Solid and actionable tips simplify book marketing. "Recipe" chapter walks you through step-by-step. BONUS: Ryan writes in a conversational style that won't bore you to tears.
I loved this book. Claire managed to write a book that was both informative and enjoyable, rather than the usual thick read. She give great advice and step-by-step explanations, particularly on websites.